1. Market & Audience Research: We began by conducting thorough market research to understand Urban Apparel’s target audience, including their shopping behaviors, preferences, and demographics. This research guided our PPC strategy, ensuring ads were highly targeted and relevant.

2. Keyword Research & Selection: Using advanced tools, we identified high-intent keywords that aligned with Urban Apparel’s product offerings. We focused on keywords with strong commercial intent, aiming to capture shoppers ready to make a purchase.

3. Ad Creation & A/B Testing: We developed compelling ad copy and visually appealing creatives that resonated with the fashion-forward audience of Urban Apparel. Multiple versions of ads were tested (A/B testing) to determine which combinations of headlines, images, and calls-to-action generated the highest click-through and conversion rates.

4. Campaign Structure & Management: We organized the campaigns into specific categories such as product type, seasonality, and promotional offers. This structure allowed for precise budget allocation and optimization, ensuring that high-performing ads received the most investment.

5. Retargeting Strategies: To capture potential customers who had previously visited the site but hadn’t made a purchase, we implemented retargeting campaigns. These ads reminded visitors of products they viewed and offered incentives such as discounts or free shipping to encourage conversion.

6. Multi-Platform Campaigns: We expanded Urban Apparel’s reach by running PPC campaigns across multiple platforms, including Google Ads, Facebook, and Instagram. Each platform was utilized for its unique strengths, with Google Ads focusing on search intent and Facebook/Instagram on visual engagement.

 
7. Performance Monitoring & Optimization: Continuous monitoring of campaign performance allowed us to make real-time adjustments. We optimized bids, adjusted ad placements, and refined targeting to improve overall campaign efficiency and maximize ROAS.